Samsung is serious about its business in Africa. The company shared its strategy and unveiled products designed especially for the continent at the Samsung Africa Forum in Cape Town. Kathy Gibson reports.

Samsung re-invents itself for Africa

Samsung is re-inventing itself in Africa, embarking on what it calls the new leg of its journey.
YY Kim, president and CEO of Samsung Africa, says the company is shifting to a new paradigm, where it will collaborate to make the Samsung brand more respected on the continent.

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Samsung debuts digital, connected appliances

Digital technology is being used to make consumer appliances smarter and more efficient. – and they are connected, making the smart home a reality.
Sunil Gupta, regional product manager for digital appliances at Samsung Africa, says that Samsung has introduced a range of products that showcase innovation plus built-in design, that fit into the consumer’s life.

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Enterprise business to go as Samsung rationalises

An organisational restructure at Samsung SA will see the three operational areas rationalised into two.

Enterprise business will be absorbed into the consumer electronics operation, with mobility still standing alone as the other business area.

Mike van Lier, director: enterprise business division at Samsung SA, tells IT-Online that the move was necessitated by HP Inc’s purchase of Samsung’s printer business.

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